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Why audio advertising works.

We knew you’d be asking.
We have answers.

Multi-channel, omni-channel, programmatic advertising, Facebook, YouTube, Instagram, Twitter and LinkedIn. Digital marketing is a much more diverse ecosystem than just 15 years ago. Things are getting quite confusing and it’s hard to master the quirks and quarks of every platform.

As much as we love technology, data, optimisation, segmentation and hypertargeting these days, there is one thing that never stopped working: a strong message. A compelling story that aligns with your brand.

One-on-one conversations.
Away from eye clutter.

Audio is more powerful and personal than ever before. Spotify ads offer you the most intimate, unobtrusive conversation with your audience — directly in their ears. It’s the least cluttered of all online spaces.

The good news? When you advertise on Spotify, the time you’ve paid for is yours and yours only. Because you’re not competing with other ads, or drowned in a tiny corner of a screen. Listeners can’t listen to anything else while an audio ad is playing. The engagement is a massive factor with audio ads.

No visual distractions like a busy social network timeline, furiously scrolled at the speed of light. Why not form a unique bond with your listeners?

Be in their head.
All day long.

Become soundful when they go screenless.

They’ve switched the screen off? No problem. People work at the office, run, tidy up, cook, wait in queues, drive and commute with their favourite music or podcast. When you stream ads on Spotify, TuneIn or Pandora, you can reach audiences for several more hours, every day.

No other social network can claim as much one-on-one time with their audience as on-demand music streaming platforms. Now that you have their full attention, let’s have a conversation with them.

Reach your audience all day long when Facebook and Instagram can’t.

Done-for-you Spotify ad campaigns

Ads made to grow your business. Fast.

AirTraffic Media helps you with strategic ad campaign planning, so you get the best kind of results you need right now: more traffic, more sales, more often.

We produce captivating and memorable audio ad creatives that convert leads into long-term customers. We help you with analytics and live campaign optimisation to make sure your ads only get better over time.

When working with us, you get all the help you need to build amazing and effective Spotify ads campaigns. We set you up for success.

Why Spotify?

Big sound.
Bigger sales.
Tax deductible.

Spotify is the world’s largest global music and podcast streaming service. Its free mobile and desktop app is ad-supported and offers placement to advertisers with a 190-million-listener market that is critically under-tapped, oversupplied and underpriced. More room for you!

Spotify serves one or two 30 second ad every 15 minutes.
Spotify listeners cannot skip ads. Facebook ads get drowned in the visual noise around them and can be flicked away. YouTube Ads can be skipped. Dreadful! Spotify ads are ideal for engagement when done the right way.
Spotify listeners are 24% more likely to remember an ad they heard than an ad they saw.
Advertisers can target from local to worldwide audiences.
Spotify is still an under-tapped ad platform.
This means: less competition.
Perfectly tuned to get you more traffic, more customers, more sales.
Tax deductible. Protect your revenue. Marketing / advertising campaigns are tax deductible. Check with a qualified business accountant.

Spotify facts:

0 million

ad-supported listeners on Spotify¹

0 %

lift in brand ad recalls for audio ads²

0 hours

daily content listening, all devices³

¹ Spotify first-party data, as of Q4 December 2020
² Nielsen Media Lab study (2017), compared to display ads
³ Source: Spotify First Party Data, Global, 2018, based on daily content hours / daily active users, free users multiplatform

Spotify ads

Closer to their ears than you think.

Streaming audio is so much more than “the new thing”. And it’s growing fast. By 2022, there will be more smart speakers in homes than TV sets. That’s mind-boggling. Think of the possibilities for ad placement.

0 million +

Smart speakers in U.S. homes

0 %

Of U.S. households in America have two smart speakers or more.

Brands advertise on Spotify.

You’re not alone. The big companies do it too. But so does your local bike shop, bakery and law firm. Right now.

AirTraffic Media helps businesses of every size around the globe.

All things fair and equal.

Spotify is more ethical.
No real-time bidding. No games.

With most search, display and social media advertising platforms, when an impression becomes available, the highest bidder always wins and you get no exposure unless you are willing to increase your maximum or average bid, or overall budget.

With Spotify ads, the cost per impression is determined by the geographic market and demographics that you are targeting, and the number of other advertisers targeting the same audience. This means that you get an equal chance at getting your ads served. Sounds fair, right?

Spotify ad placement is fairer than social network / search engine advertising
An equal chance than other advertisers to have your ads served to listeners without having to increase your max bid
Cost per impression not dictated by the highest bidder
Cost per impression is much lower than popular search and display ads